The film tells the story of Michal, who has a big dream. He wants to create an ethical clothing brand. He has visited many places in the world, but he loved Tanzania the most - especially its colors, people and pace of life. It was there, surrounded by colorful fabrics and newly made friends that he came up with the idea for his company. A friendship with Innocent, the owner of a sewing shop, sets the project in motion. However, the more business in their relationship, the more difficult their friendship becomes. Can camaraderie and business be reconciled? Which will turn out to be more important for Michal? Is the ethics of fashion just a way of producing it?